I’m the Creative Director and partner at Batchwell. It’s a powdered drink mix with real ingredients that dissolves instantly, perfect for making craft cocktails at home. I helped take this idea from something we came up with during the pandemic to branding, packaging, and launching on Amazon. Euan Holden and I started it in 2020, and it’s been a fun ride full of taste tests, tweaks, and improvements. I really enjoy working on the visual direction to keep the brand feeling authentic, fresh, and ready for you to enjoy.