Robbie Reynolds is a Creative Director of Design with over 12 years of experience..Multidisciplinary design leader building brands and bringing ideas to life across identity, campaigns, marketing, digital, and interactive. I’m a hands-on creative who likes to stay close to the work, from shaping the big idea and setting the creative direction to sweating the details that make it all come together.
Currently freelancing @ Special Group. Previously worked with Apple, Airbnb, Squarespace, Meta, Los York, TBWA Chiat Day, Doubleday & Cartwright, Mother Design, Buck, Folklor LA, and other incredibly talented people for over a decade.
Brand Design
Art Direction
Identity Systems
Strategy
Marketing
Environmental
Acuity Scheduling
VENICE BEACH F.C.
Creative Direction
Venice Beach Football Club, is a group of passionate soccer players who gather at the famous Venice Beach basketball courts for pickup games at the Estadio de Dogtown. They have built a tight-knit community around their love for the sport, hosting tournaments, a youth development program, international collaborations, and even attracting some of the biggest names in soccer. Their goal is to grow the game in the neighborhood, cultivate future club legends, and showcase soccer’s impact on Venice. It's an honor to play and be a part of this community and to share their story,
VBFC is Life / Branding / Art direction / Apparel / Production / Goals
Photo credit: Devin L'Amoreaux
Meta — Facebook
Brand Identity
I worked with Meta and Facebook on the Creative X design team, focusing on developing the Meta brand and maintaining a cohesive brand visual design system across all sub-brand product platforms. Simultaneously helped with the brand refresh of the Facebook App.
Creative X / Brand Identity / Art direction / Sub-brand execution / Conceptual design
APPLE
Product launches
iPad Pro / Pencil Pro and Ultra II Apple Watch
(Confidential-ish)
Work available upon request
Apple / Art direction / Product design systems / Branding / Campaign / Interactive
SQUARESPACE
Marketing & Film
Worked on the launch of the new Squarespace 7.1 website layout editor. Fluid Engine is the next generation website design system that reimagines drag-and-drop technology for a truly customizable, fast, and easy website design experience for desktop and mobile.
New Product Launch / Branding / Web / Film launch / Campaign / Social
WAV MEDIA
Brand Refresh
In collaboration with Doubleday & Cartwright, I worked on WAV Media's fresh new look aimed at creating a powerful visual identity that resonates with music audiences and fits modern live-streaming spaces. The update, which incorporates a new logo, typography, and design system, was thoughtfully crafted to deliver an updated visual brand identity.
WAV Rebrand / Branding / Art direction / Guidelines
AIRBNB
Disruption Marketing
While at TBWA Chiat Day we developed a platform that helped Airbnb find its voice to reach a global audience and bring them into the Airbnb community. I made campaigns and films that taught people to stop traveling like tourists and to Live Like a Local.
Belong Anywhere / Concept / Branding / Campaign / OOH
BATCHWELL
Creative Director
As the Creative Director and Partner of Batchwell, I have played a thirsty role in shaping the brand's identity and bringing it to life. Batchwell is a premium powdered drink mix crafted with real ingredients, designed to dissolve instantly for easy creation of craft cocktails. Since launching in 2020 alongside my partner Euan Holden, we have dedicated ourselves to refining every aspect of the brand, from initial branding and packaging to strategic marketing initiatives.
Get in the Mix / Branding / Packaging / Marketing / Social
Let's Fight The Ugly